What is Fashion? Fashion is a social process and form of self-expression. It can be defined as clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. In general, fashion means “trendy.”

Fashion is a social process

Unlike the way that we view trends, fashion is a social process that has its own social implications. According to fashion historian Carol Tulloch, fashion is a way of behaving temporarily that is adopted by a group of people. These groups tend to view fashion as appropriate to the time, place, or situation in which it is adopted. Fashion, however, is a complex process, and it is not the same everywhere.

It is a means of promoting consumerism

Many people buy new clothes for holidays, special occasions, or just because they can. Others purchase accessories to match their new outfits, such as bags and purses. And most designers release new lines of clothing every year. Some view this as harmless consumption that helps the economy, while others argue that it promotes mindless consumerism. No matter which side of the debate you take, you must recognize that fashion is a powerful tool for promoting consumerism.